Ashro covers all channels of marketing from direct promotion to medical professionals, retail shops and to the end consumer
A wide distribution network covering 85% of Myanmar to make sure that everyone can have access to the medicine they need
A dedicated team of regulatory affairs is able manage all kinds of product registrations and subsequent maintenance of their status
We operate dedicated warehousing facilities for our healthcare products, with all locations having cold chain storage capabilities
Ashro promotes directly to medical practitioners though medical representatives and product specialists. Each principle enjoys its own dedicated team for ethical promotion
With an inhouse design team Ashro is able to offer customized print media that is country specific, thus having a better impact
Ashro creates a large platform for the dissemination of medical information. It gives professor heads and key opinion leaders a chance to conduct the session, in order to pass on their valuable knowledge
Ashro conducts smaller gathering for more details discussions between different specialities to allow for a more comprehensive understanding of the ailment. For example a discussion about Diabetic foot ulcers between surgeons and endocrinologists
Visibility around the city is very important in engaging the public about health issues. We extensively cover locations from the point of sale (Eg.Pharmacy) to other ‘Hot Spot’ locations around the city. Our brands can also be seen on billboards and public transportation
