Ashro’s primary focus is marketing medical products in an ethical fashion with an aim to drive the market forward with newer generation molecules. We do this by educating doctors and by raising awareness on issues that effect public health. We design full market penetration and a sustainable marketing plan in accordance with our principle of ‘Long term brand building’



Ashro covers all channels of marketing from direct promotion to medical professionals, retail shops and to the end consumer


A wide distribution network covering 85% of Myanmar to make sure that everyone can have access to the medicine they need


A dedicated team of regulatory affairs is able manage all kinds of product registrations and subsequent maintenance of their status


We operate dedicated warehousing facilities for our healthcare products, with all locations having cold chain storage capabilities

How do we do it

Product Specialist

Ashro promotes directly to medical practitioners though medical representatives and product specialists.  Each principle enjoys its own dedicated team for ethical promotion

Print Media

With an inhouse design team Ashro is able to offer customized print media that is country specific, thus having a better impact

Scientific Symposium

Ashro creates a large platform for the dissemination of medical information. It gives professor heads and key opinion leaders a chance to conduct the session, in order to pass on their valuable knowledge

Educational Lunch and Round table

Ashro conducts smaller gathering for more details discussions between different specialities to allow for a more comprehensive understanding of the ailment. For example a discussion about Diabetic foot ulcers between surgeons and endocrinologists


Visibility around the city is very important in engaging the public about health issues. We extensively cover locations from the point of sale (Eg.Pharmacy) to other ‘Hot Spot’ locations around the city. Our brands can also be seen on billboards and public transportation